Marketing Tips: When the Going Gets Tough

Marketing Tips: When the Going Gets Tough

Marketing Tips: When the Going Gets Tough Tough times, tough solutions?You’d think that tough times call for tough solutions. That’s not always true. Sometimes it can be painfully simple. But it takes observation and analysis to sort it all out. Okay, so...
Marketing Tips: Anatomy of a Naming Project

Marketing Tips: Anatomy of a Naming Project

Marketing Tips: Anatomy of a Naming Project The Right Name is Square ZeroThe naming of your company product or service is the starting point for the communications about it. The lack of a good name is like advertising with an empty billboard. There are a lot of...
Fishing for New Clients on Facebook

Fishing for New Clients on Facebook

Fishing for New Clients on Facebook Problem or Resource?Facebook is under attack and pressure on every front. But with over 2.5 billion members worldwide, it must be taken into account as one of the greatest marketing resources of all time. Not a day goes by that we...