We've Got Opinions
Over the years we have developed some opinions, guidelines and commentaries about the world and practice of marketing and communications. We share them here for your enjoyment, or not…
No matter the scenario, figuring out the solution to changing business conditions is the job of marketing. This is not to be confused with sales or promotion.
All creative and marketing projects have a “retrospect” period. This is when we look back as professionals and wonder what were we thinking!
It can be a real challenge to keep your marketing copy and messaging short and to the point. But it has to be done.
The naming of your company product or service is the starting point for the communications about it. The lack of a good name is like advertising with an empty billboard.
Not a day goes by when we don’t hear some bad news of one kind or another about Facebook. But, if you are a business owner, large or small, the house that Zuckerberg built is a goldmine.
There is an old adage, “Content is king,” which we think is no longer fully accurate. Our version is, “Content is not just king, it’s the whole friggin’ royal family!”
Your business CAN’T stay where it is. It is going to either expand or contract. Those are the only choices. There is no middle ground.