Commentaries

We've Got Opinions

Over the years we have developed some opinions, guidelines and commentaries about the world and practice of marketing and communications. We share them here for your enjoyment, or not…

Marketing Tips: Anatomy of a Naming Project

Marketing Tips: Anatomy of a Naming Project

The naming of your company product or service is the starting point for the communications about it. The lack of a good name is like advertising with an empty billboard.

Fishing for New Clients on Facebook

Fishing for New Clients on Facebook

Not a day goes by when we don’t hear some bad news of one kind or another about Facebook. But, if you are a business owner, large or small, the house that Zuckerberg built is a goldmine.

Content Marketing

Content Marketing

There is an old adage, “Content is king,” which we think is no longer fully accurate. Our version is, “Content is not just king, it’s the whole friggin’ royal family!”

Subscribe To Our Newsletter!

Subscribe To Our Newsletter!

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!