Commentaries
We've Got Opinions
Over the years we have developed some opinions, guidelines and commentaries about the world and practice of marketing and communications. We share them here for your enjoyment, or not…
It’s All About Divi These Days
Building anything goes better when you are using the right tools. There was a time back quite a few years where each web design project I did started with the arduous process of picking a theme to work with. Sometimes this would go on for a week or so. I would grab a...
Marketing Tips: When the Going Gets Tough
No matter the scenario, figuring out the solution to changing business conditions is the job of marketing. This is not to be confused with sales or promotion.
Marketing Tips: Preventing the Dreaded Marketing Retrospect Face-Palm
All creative and marketing projects have a “retrospect” period. This is when we look back as professionals and wonder what were we thinking!
Marketing Tips: How to Avoid Spaghetti Communication
It can be a real challenge to keep your marketing copy and messaging short and to the point. But it has to be done.
Marketing Tips: Anatomy of a Naming Project
The naming of your company product or service is the starting point for the communications about it. The lack of a good name is like advertising with an empty billboard.
Fishing for New Clients on Facebook
Not a day goes by when we don’t hear some bad news of one kind or another about Facebook. But, if you are a business owner, large or small, the house that Zuckerberg built is a goldmine.
Content Marketing
There is an old adage, “Content is king,” which we think is no longer fully accurate. Our version is, “Content is not just king, it’s the whole friggin’ royal family!”
Your Basic Business Choice: Expand or Die
Your business CAN’T stay where it is. It is going to either expand or contract. Those are the only choices. There is no middle ground.
