Marketing Tips: When the Going Gets Tough Tough times, tough solutions?You’d think that tough times call for tough solutions. That’s not always true. Sometimes it can be painfully simple. But it takes observation and analysis to sort it all out. Okay, so...
Marketing Tips: Preventing the Dreaded Marketing Retrospect Face-Palm Your Face and Your Palm Don't Need to ConvergeTaking a step back from a project and taking a fresh look from a viewpoint as a blank slate can save you untold grief. Have you ever been driving down...
Marketing Tips: How to Avoid Spaghetti Communication Don't Be Long Winded or ConvolutedIt can be a real challenge to keep your marketing copy and messaging short and to the point. But it has to be done. Okay, first the elephant in the article. What the hell is...
Marketing Tips: Anatomy of a Naming Project The Right Name is Square ZeroThe naming of your company product or service is the starting point for the communications about it. The lack of a good name is like advertising with an empty billboard. There are a lot of...
Fishing for New Clients on Facebook Problem or Resource?Facebook is under attack and pressure on every front. But with over 2.5 billion members worldwide, it must be taken into account as one of the greatest marketing resources of all time. Not a day goes by that we...
Content Marketing Content IS KingThere is an old adage, “Content is king.” Our version is, “Content is not just king, it’s the whole friggin’ royal family!” Here’s an infographic that does a great job of giving the order of...
